Hi! I'm Paul. 

I help solopreneurs and small business owners grow and scale.

After providing marketing services for global market brands like CareerBuilder and Basis (formerly Centro), I decided to bring my talents to the small business world to pursue what I'm truly passionate about: helping small business owners grow sustainably.
In my latest career experience, I partnered with a small business marketing agency (Splurge Media), and was responsible for marketing strategy and execution for up to 24 clients. It was exactly what I was looking for: creating marketing success stories building brands, websites, advertising campaigns, blog content, social media channels, events, press releases, and more. After 3 years helping build the Splurge brand, I saw an opportunity to create my own brand of small business marketing - one focused on efficiency and affordability that's made for today's solopreneurs and microbusinesses.
Today, I am working hard to make that brand a reality, and see a vision of helping dozens of small businesses grow long term with efficiency and sustainability. Thank you for being a part of my journey and I hope we get a chance to meet soon.

Splurge Media

June 2021 - August 2024

Account Director + Marketing Strategy Lead

Responsibilities:● Led marketing strategy and execution for 35 clients: web, SEO, brand, social, content, email

● Completed 13 rebrands, 21 new websites, 199 blog posts, 8 ad campaigns, 11 social campaigns

● Earned client results: ↑171% calls, ↑110% rev, ↑31% demos, ↑300% traffic, ↑34% rev, ↑300% rev

Achievements:● Top client (B2B, SaaS) achieved 34% lead growth YoY in year 1, 42% lead growth in year 2

● Pet sitting company grew 35% in revenue in first year of partnership, including 50% growth in social media following

CareerBuilder

September 2019 - October 2020

Social Media Specialist

Responsibilities:● Led full cycle organic and paid social media management for 7 channels and 800k+ total audience across Meta, LinkedIn, & Twitter

● Developed or directed production for all social media graphics for all channels and promotions

● Executed all social media copywriting for CareerBuilder brand across all channels

Achievements:● Segmented social presence into B2B and B2C, achieved 6000 link clicks in first 6 months

● Grew total brand engagement 356%, link clicks 370%, impressions 288% and followers 34% YoY

● Achieved a <$0.25 CPC from Meta from integrated retargeting campaigns

Basis by Centro

January 2019 - April 2019

Content Marketing Intern

Responsibilities:● Led full cycle social media management for 4 channels and 35k+ total audience across Facebook, LinkedIn, Instagram, and Twitter

● Developed or directed production for all social media graphics and copy from CareerBuilder under my leadership

● Created tagging measurement structure to optimize posting schedule by categorization

Achievements:● Increased clicks, impressions, and total engagements by 250% on LinkedIn in Q1 over Q4