Brookline Lock: 171% Increase in Local Web Visitors in 12 Months
57% Increase in Call Volume
Calls were measured via Brookline's Google Business Profile.
1100% Increase in Keywords Ranked on Google
For terms related to their business such as "Boston locksmith" and "Boston car key replacement".
171% Increase in Local Web Visitors
Specifically within the Boston area, Brookline's target audience.
Introduction
Brookline Lock Company (BLC) was a 100+ year old locksmith business that recently was acquired by new owners who were looking to revitalize the business, starting with their online presence. In addition to BLC's locksmith services, they were expanding to offering door hardware delivery and installation to the Boston area.
Challenges
BLC's main problem was that their website was untouched for years, garnering only traffic for local locksmith keywords and very little else. They also needed to reposition their business to prioritizing hardware delivery, a need they saw growing in their area.
● SEO: BLC was not ranking in the top 10 for high volume and high consideration keywords including "Boston key replacement" "key duplication Boston" and more.● GBP: BLC's business profile was not optimized, resulting in significantly lower call and direction volume than they could optimally be receiving● Website Experience: Their website didn't guide visitors to appropriate subsections, or accurately display BLC's services. It had an abnormally high bounce rate, indicating that the website wasn't giving people what they were hoping for.
Solutions
Website Design & SEO● Re-design of all webpages, including copywriting, design & SEO● Complete SEO optimization cross the entire website: selected 15 keywords to optimize● Optimized existing content and created 12 new blog posts
Result: Brookline drastically grew their keyword rankings and website traffic for keywords that actually mattered to their business, drawing in local traffic and conversions at a rate never before seen by their business.
Brookline Lock SEO Chart - Unique Web Views
Google Business Profile● Google Business Profile optimization: updating business category, description, links, and more to attract more visitors and customers via Google's map pack local search.
Result: I helped increase BLC's call volume by 57% in the first year of working with the business.
Brookline Lock Company's Updated Website
Summary & Closing
Brookline Lock Company saw significant online presence growth for the first time in their 100+ year existence, resulting in "too many phone calls" to their local shop. Due to the hardware addition to their site, BLC also saw a significant source of qualified B2B leads coming in through their website, something they were extremely happy about during our partnership.
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