Increasing Unique Website Views by 210% in 12 Months for a Pet Sitting & Dog Walking Business

Introduction

Little Friends Pet Sitting was a top 3 pet sitting and dog walking provider in the Charlotte, NC area, with over 50 employees and over 3000 clients. However, they were losing key battle in their market, with a key competitor soaking up Google dominance in both search and map results. I led marketing strategy and execution for Little Friends under the Splurge Media brand and led a marketing transformation.

Challenges

The main problem Little Friends had is that their SEO was stalled, leaving them out of the top 3 for most of their primary keywords. This was costing them hundreds of leads each year and tens of thousands of dollars, making SEO a top priority for this project.
● SEO: Little Friends wasn't ranking in the top 3 for several primary keywords including "Charlotte pet sitter" and "Dog sitter Charlotte". They also has dozens of low quality links back to their website that needed to be disavowed.● Advertising: Advertising was expensive and not creating a positive ROI - stale graphics and copy were only producing about a 50% ROI● GBP: Google Business Profile was underperforming compared to competitors. Less reviews, less clicks compared to prior year

Solutions

Website Design & SEO● Re-design of all webpages, including copywriting, design & SEO● Complete SEO optimization cross the entire website: selected 15 keywords to optimize for each service channel● Optimized existing content and created 12 new blog posts● Disavowed dozens of dangerous backlinks to their website that were likely created by previous agencies
Result: Little Friends entered the top 3 in 12 of their top 15 keywords, including their most important keywords "Charlotte pet sitter" and "Charlotte dog walker". 

Little Friends SEO Chart - Unique Web Views

Google Business Profile● Google Business Profile optimization: updating business category, description, links, and more

Advertising Campaign Optimization● Advertising creative testing: produced dozens of graphic and copy options to expand display campaign and reduce cost
Result: Advertising CPC was reduced by more than 50%, bringing in substantially more efficient clients who also converted at a higher rate.

Little Friends Advertising Before & After

Summary & Closing

Little Friends achieved significant growth under my leadership, achieving 28% growth in revenue compared to the prior 12 months. More importantly, they were prepared for long term market growth with new fundamentals in place. With new SEO optimizations in place, their search position began to better reflect their place in the market, with room to grow.
Ready to get started on your path to long term market growth? Schedule a call today to review your opportunity.